Moorcroft Heritage Visitor Centre & Museum 2024

The Visitor Centre has been described as the jewel in Stoke-on-Trent's crown. Under the vast shadow of the colossal Moorcroft Grade II Listed Bottle Oven, which you can quite literally step inside, just as potters would have done over a century ago. Pottery glistens like precious stones in an exciting array of vivid colours and in a wealth of designs. All in stark contrast to Stoke-on-Trent's industrial backdrop. In the Museum there are fascinating pieces of Moorcroft in their original Liberty Cabinets, allowing visitors to view the history of ceramic art through the ages.