Moorcroft Heritage Visitor Centre & Museum 2024

The Visitor Centre has been described as the jewel in Stoke-on-Trent's crown. Under the vast shadow of the colossal Moorcroft Grade II Listed Bottle Oven, which you can quite literally step inside, just as potters would have done over a century ago. Pottery glistens like precious stones in an exciting array of vivid colours and in a wealth of designs. All in stark contrast to Stoke-on-Trent's industrial backdrop. In the Museum there are fascinating pieces of Moorcroft in their original Liberty Cabinets, allowing visitors to view the history of ceramic art through the ages.


Operator: W Moorcroft Ltd

Address: Sandbach Road Burslem Stoke-on-Trent Staffordshire ST6 2DQ

  • Telephone: 01782 820 500
  • Email: .(JavaScript must be enabled to view this email address)
  • Website: View website

Open Days & Times

Wed-Sat 1030-1630. Factory Tours are available. Visit website for more details and advance booking.


  • By Rail: Longport / 2 miles


  • Parking
  • Souvenir Shop
  • Part disabled access

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